Understanding today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's busy service world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique ob

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B2B Marketing for the Modern B2B Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

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